Quality and long-lasting results only come from great strategies. If you’re Interested in enhancing your digital marketing efforts, we got you covered. To help you understand the process of turning leads into customers, you first need to understand how digital marketing works. Let’s start with the marketing funnel.
How does a Marketing Funnel work?
To put it in simple terms, a marketing funnel allows brands to effectively target users and turn them into customers. There are different types of digital marketing funnels. One example is the AIDAA formula which follows 5 stages of a customer’s journey.
To have an effective marketing campaign in Dubai, brands need to be aware of where their customers are in the customer journey. Digital marketing efforts always start with spreading awareness. This is done for example by creating a website.
When people are already aware of the brand, digital marketing specialists place targeted advertisements in various channels to peak the interests of each customer.
Once users are interested, digital marketing specialists connect and engage with users to increase their desire to take action which can be done via social media.
After the customers have taken action, marketers continue to build relationships with their customers to inspire them to advocate for the brand which is also known as word-of-mouth marketing.
What are the Different Types of Digital Marketing Strategies?
Here are some digital marketing strategies you can use at different stages of your marketing funnel.
1. SEO (Search Engine Optimization)
SEO goes hand in hand with content marketing. This digital marketing strategy is focused on providing relevant content for users. We optimize content for users experience and to ensure that potential customers will be able to easily find your business when they search for something you offer. SEO is great for spreading awareness and convincing customers to take action.
2. Social Media Marketing
Social media marketing is simply using social media platforms such as Facebook, Instagram, YouTube, TikTok, etc. to attract the attention of your target audience. Parachute uses social media marketing to increase our clients’ brand exposure and help them build meaningful relationships with their customers.
3. Website & Apps
Having a website or an app is a must for every business. Online users all rely on websites and apps to provide them with the services and products they need. We at Parachute have a team of web and mobile app developers who use advanced technologies to create user-friendly experiences that wow customers.
Online shopping is the latest trend. E-commerce allows brands to become available 24/7 online. Customers don’t have to go to different locations just to make a purchase. By using the right e-commerce tools, Parachute offers brands and customers convenience and flexible online experiences.
5. Email Marketing
Email marketing is one of the most popular types of digital marketing. To put it shortly, email marketing is the use of email for promoting one’s products or services. Parachute is a digital marketing agency in Dubai that partners with Active Campaign, Mail Chimp and Klaviyo to ensure that we’re using the right CRM tool that will help you retain your customers.
6. PPC (Pay Per Click)
PPC is a type of digital marketing where brands pay a fee each time an ad is clicked. Adwords, Facebook and Google are getting more complex and their algorithms get smarter every day. Parachute capitalizes on algorithmic technology to make your price per click as cost-efficient as possible.
How Should You Start in Digital Marketing?
Your digital marketing strategies should be designed based on your business goals and your target audience. To get the most out of your digital marketing efforts, we highly recommend that you work with digital marketing experts in Dubai. Our friendly team at Parachute would love to help you get started!