Let’s say you’re looking for some jeans: you go to a specific store and notice that they don’t have what you want. You immediately leave and go to another store. That’s similar to what we call a bounce.
A bounce occurs when visitors leave your website without taking any actions such as clicking links, signing up, and making a purchase. A bounce rate refers to the percentage of visitors that bounces off your site.
Examples of a bounce:
- Closing your website
- Returning to search results
- Staying on your page for a long time but doesn’t take any actions
- Being inactive and timing out the session
Why are bounce rates important?
Bounce rates give brands an understanding of what online users think of their website. By checking your bounce rates, you’ll be able to see what pages on your website are interesting and valuable for your visitors.
A high bounce rate signifies that the content on your website does not meet the needs and expectations of your target audience. A high bounce rate may also mean that users did not get a good first impression of your website which may have a long-term negative effect on your brand.
What is a good and bad bounce rate?
Here’s what RockFuel found in their study regarding bounce rates:
- 25% or lower: Something might be wrong with your website
- 26-40%: Excellent
- 41-55%: Average
- 56-70%: Higher than normal, but could make sense depending on the website.
- 70% or higher: Bad, users are not impressed with your website
Average Bounce Rates Benchmark by Industry
| Industry | Average Bounce Rate |
| Apparel | 44% |
| Automotive | 45% |
| B2B | 75% |
| Beauty | 48% |
| Consumer Electronics | 44% |
| Energy | 38% |
| Financial Services | 47% |
| Grocery | 40% |
| Luxury | 46% |
| Travel | 43% |
| Telco | 56% |
| All Industries | 47% |
(Source: Content Square)
How Do You Check Bounce Rates?
You can easily log in to your Google Analytics and check your website’s bounce rates. However, it is not enough to only look at your bounce rate and compare it to an average bounce rate. Numerous factors can affect your bounce rates such as loading page, paid search, e-commerce, and more.
It’s best to consult digital marketing experts who can provide you with accurate insights on how to improve your bounce rates, website, and content. Parachute is a team of digital experts in Dubai who would love to help you. Contact us now.
