10 Digital Marketing Strategies You Need to Have in 2021

Did you know that Dubai is ranked as the top Global Business Hub? With so many businesses here in Dubai, we know it can feel intimidating but the fact that you’re here doing research means you’re serious about your business. Here are some of the best digital marketing strategies that will help you promote your business in Dubai. 

1. Have a Website

No matter how big or small your business is, having a website is a must. Having a website is a digital marketing strategy. A website is always a go-to for current and prospective Dubai customers. When creating a website, make sure to ask yourself the following questions:

  • Does my website serve as a promotional tool?
  • Is it easy to navigate and visually appealing?
  • Does it tell my brand’s story? 
  • Will visitors be able to connect with my business?
  • Does it reflect my brand personality? 
  • Does it have clear information on what my business offers? 

 2. Write Blogs 

Content is at the core of digital marketing. Maximise the benefits of having a website by writing blogs. Having interesting blogs on your website will improve your SEO (Search Engine Optimization). Don’t worry, we’ll talk more about SEO later. For now, here are blog ideas to get you started: 

  • Set of answers to the most frequently asked questions in your business
  • Success stories: Business Milestones / Events
  • Showcase your product or service 
  • Story Behind the Business: How it Started, Inspiration, etc.
  • Get to know the team

3. Utilize LinkedIn

Don’t be like one of those businesses that ignore LinkedIn. There are more than 5 million daily active LinkedIn members in Dubai which makes it a great platform to network, connect, and sell. You can now check your LinkedIn followers demographics so you can customize your content based on their age, behaviour, and more. You can also create a LinkedIn content calendar to plan posts or try going live on the platform as it gets 24 times more engagement than posting a regular video. 

4. Create Short Videos

64 to 85% of consumers are more likely to make a purchase after watching a video. Internet users in Dubai also spend up to 2 hours a day watching videos across the Internet. Creating short videos is a great digital marketing strategy that can do wonders for businesses, it increases your sales, brand awareness and it’s pretty fun to create! TikTok, Instagram Reels, and Youtube Shorts are today’s trends, don’t be lazy and start filming your videos. Here are some videos you can start filming:

  • Behind The Scenes
  • Product Showcase
  • Start or Follow a Hashtag Challenge

5. Form Business Partnerships

We believe in the power of partnerships! When you find the right business partners, you can enhance the ethos of your business and expand your customer base. Finding the right business partner is not hard but it’s not that easy either. Before signing any agreements, understand your potential partner’s goals, values, and expectations and see if it aligns with your business as a whole. 

6. Send Email Campaigns

Emails help nurture leads and can convert readers to consumers. However, if you’re new to email marketing don’t just pitch right away. Emails are not only for making sales, it’s a tool to enhance your relationship with potential customers. During the first few months of sending your email campaigns, offer your subscribers something they can benefit from. It could be a promo code, a useful checklist, a tutorial, or anything your target audience would truly enjoy. 

7. Advertise on Social Media

Dubai has 9.73 million active social media users so it’s pretty obvious that social media is one of the best places to market your business. There’s a 3-step approach when it comes to advertising on social media. 

Step 1: Be active and consistent in posting to generate awareness. 

Step 2: Check your social media analytics. This will give you an understanding of who is interested in your business and will give you an idea of how you can target them individually. 

Step 3: Create ads that are customized based on the data you have collected. This way, you’ll get better results from your ads since the people you have targeted are already aware and engaging with your business.

8. Giveaways and Freebies

Your giveaway doesn’t have to be expensive. If you have a clear idea of what your target audience likes then it’ll be easy for you to think of what to give away. It could be a product, a discount code, or a trip to Europe if you want to take it to the next level. Giveaways are great for creating buzz, it makes people act especially if they are really excited about what you’re offering. It can increase your followers, engagement, and brand awareness.

If you still don’t know your audience well enough. You can also provide freebies, for example, you can share a free e-book in exchange for a completed survey. Create a survey that will help you gather useful data about your audience. 

9. Work with Influencers

Want to boost your market? Collaborate with Dubai influencers who have good social media presence with similar goals, products, services, and target audiences as you. Don’t just partner with an influencer because they have high followings. Reach out to those who have a strong and trusted bond with their followers.

10. Implement SEO

SEO is a priority for businesses in Dubai. You should carefully create a well-thought and cost-effective SEO strategy. However, SEO isn’t magic, you have to work hard for it. That’s why we suggest hiring an SEO professional. When you improve your SEO, you’ll increase your visibility which will make it faster for people to find you when they search for something you offer. Moreover, when you rank in the first 3 result pages on Google, it gives you authority and credibility as a business.

Want to take your business to the next level? We at Parachute are a team of digital marketing experts who would love to help! Get in touch with us. 

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